The Epic Ink Liner has quite the list of accolades. This waterproof formula has gone viral on TikTok, won a Readers’ Choice Award in 2022, and according to a Redditor, the jet-black, inky formula is totally sex-proof. That’d be impressive for a product with a luxury price tag, but it’s downright remarkable for a 10-dollar liquid eyeliner.
A makeup brand that doesn’t have a solid mascara in its lineup can feel incomplete — luckily, this isn’t the case with Nyx. The Worth The Hype Volumizing & Lengthening Black Mascara‘s large brush glides easily along the lashes, coating them with the buildable formula. It may have won a Best of Beauty Award in 2018, but the results are just as fluttery and dramatic as they were four years ago.
Even though we love to sing the praises of innovative products here at Allure (they even have their own Best of Beauty Breakthroughs category), there’s nothing wrong with a no-frills makeup item that shows up to work, gets the job done, and goes home (removes easily) on time. The Eyebrow Gel is a lightweight, medium-hold brow gel that comes in five natural shades — each of which will effortlessly shape, tint, and thicken your brows without making a big show of it.
We’ve all heard of the Micro Brow Pencil, the brand’s iconic, ultra-thin eyebrow pencil. If you’ve known and loved that one for years, maybe give its micro-brush tipped sibling product a try next time you run out. The Lift & Tint! Brow Tint Pen, a new favorite of Allure site director Sam Escobar, is equipped with a super thin brush tip that allows you to create everything from barely-there hairs to a bold, sculpted brow.
Nyx Professional Makeup Lip Products
The Butter Glosses look as delicious on the lips as the names would suggest — and the bar is high, considering each one is named after a famous dessert. These lip glosses have been an industry staple for years, and for good reason. The non-sticky finish and medium-pigment formula make these glosses perfect for everyday wear. They even look great as a lipstick topper or all on their own. The 25+ shades are all stunning, but Allure associate social media editor Bianca Richards calls shade Tiramisu an “all-timer.”
