13 Website Page Load Time Statistics [2022 Data]

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We all know page load times are important. But how important are they exactly?

What does the data tell us about how much page load times can affect bounce rate, conversions, and revenue?

And what is the average page speed of a website?

In this post, we’re breaking down the latest statistics on website page load times. We’ll be answering all of these questions and more.

Ready? Let’s get started.

Editor’s top picks – page load time statistics

  • Conversion rates are 3x higher for ecommerce sites that load in 1 second. (Portent)
  • The average page speed of a first-page Google result is 1.65 seconds. (Backlinko)
  • The average page speed of a website is 3.21 seconds. (Pingdom)
  • Sites that load in 1 second have a 7% bounce rate. (Pingdom)
  • 82% of consumers say slow page speeds impact their purchasing decisions. (Unbounce)
  • Prefetching performed by Facebook improves page speed by as much as 25%. (Facebook)



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