2016 Makeup Routines: People Are Recreating Their Looks On TikTok


What do we love more than scrolling through TikTok? A nostalgic makeup challenge… on TikTok, of course. So when we noticed that people had started recreating their makeup looks from 2016, we grabbed our fan brush and jumped right on in. We are so ready for a look that sends us back to those simpler times, when we didn’t know what a pandemic was. Remember those days? Ah, bliss. 

Anyway, sorry we digress, back to makeup. The trend looks like it started back in 2021 but it only really kicked off recently, with some videos using the hashtag #2016makeup receiving over 4 million views and others receiving thousands of comments with followers gladly jumping on the train back to the contour techniques of yesteryear. It’s basically users showcasing their blocky eyebrows, heavy concealer, baking with loose powder, and lots of contour, and we are here for it. 

But for anyone who has blocked out the last decade, let’s just do a quick recap on what 2016 makeup actually is. In the ’16’s, makeup trends were all about flashy, intense smokey eyes, clean cut creases, heavy contouring, matte foundations and thick matte liquid lips. Quite different from the looks we see today, which are more natural in comparison, with bushy brows, glossy lips, glowing/dewy skin and rosy cheeks.

So, let’s kick off this makeup memory lane deep-dive with Maddie Hill’s video, which has been seen by over 1.5 million people, received over 115,000 likes and hundreds of comments from TikTok users who loved watching her recreate those thick-drawn eyebrows, layered-on foundation and concealer-drawn eyeshadow. 

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The throwback makeup features heavy lipliner and lots of translucent powder, but we have to say, we don’t hate the finished look. And we particularly love the velvet chocker… anyone want to join our campaign to bring those back?! 

Needless to say, the comments section was flooded by comments complimenting the look and giving their own opinions and the throwback trend. “Tbh it’s not so bad but it’s just the eyebrows and eyeshadow…,” wrote one TikTok user, while another commented: “2016 make up is the best.”

Though some felt that, actually, not much has changed. “Am I the only one who still follows quite a few of these makeup steps in 2022?!” asked a disgruntled user, another chiming in: “Umm… not me just having finished this look on myself.”

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