AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI.
By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers.
I’ve evaluated over 15 leading AI ad creation tools and identified the top seven platforms for producing effective image and video ads that drive conversions.
1. AdCreative.ai
AdCreative.ai is a great tool for data-driven marketers.
It creates ad design options based on your brand and visuals, ready for A/B testing on platforms like Meta, Instagram, LinkedIn and Google Ads.
By linking your ad account, AdCreative.ai taps into your core audience data to craft designs.
It also tracks competitor ads, giving you a competitive edge in your market.
Sample ad creation
Pricing structure
The tool provides a 7-day free trial for testing but requires a pricier plan for managing multiple brands and integrating ad platforms.
It also enables users to generate both image and video content:
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2. Sivi.ai
Sivi.ai merges chatbot-style text interactions, similar to ChatGPT, with your website’s content to produce ads for major platforms, including Amazon and WhatsApp.
Using Sivi.ai’s text generator, you can develop a comprehensive funnel ad strategy.
Using your brand voice, the tool crafts various headlines, CTAs and content iterations for you to choose from and test.
Sample ad creation
Pricing structure
Sivi.ai offers a free trial to test the tool and a 20% price cut on annual plans.
To create over four ad designs simultaneously, users must opt for a paid subscription:
3. Quickads
Quickads provides a straightforward solution for small business owners seeking a quick and easy way to streamline their ad creation.
The tool is compatible with most major ad platform dimensions and can generate visuals based on the ad text you input.
If you want more control over the visuals used, QuickAds offers a virtual photoshoot option to create and fine-tune images.
Like AdCreative.ai, this tool produces multiple ad versions for split testing.
Sample ad creation
Pricing structure
While QuickAds offers a 7-day free trial, it is only accessible with the use of a credit card:
Dig deeper: Why strong Google Ads creative is THE priority for advertisers
4. Creatopy
Creatopy is the go-to option for those looking for a simplified Photoshop dupe.
Start your ad design from scratch using the platform’s user-friendly builder or pick from its diverse template collection.
At its core, this tool focuses on animation, offering HTML5 and custom motion options for creating image and video ads.
Both experienced designers and beginners can produce ads at scale using Creatopy’s royalty-free and AI-powered image search, layering features similar to Photoshop and content enhancement tools.
It also supports ad translation into over 30 languages and generates unique UTM tracking parameters for each advertisement.
Sample ad creation
Pricing structure
With its full suite of features, Creatopy is costlier than other platforms and offers enterprise-level pricing.
It’s also worth noting that at certain price points, Creatopy can be integrated with tools like Zapier:
5. Visme
For the Canva aficionado, Visme is worth testing.
This platform offers tools for crafting interactive charts, infographics, videos and slideshows, in addition to digital ad creation.
Brand creation is the cornerstone of Visme.
Users can either build their brand identity with custom fonts and colors or simply input their website URL, allowing the AI to suggest optimal choices.
Like Canva, Visme uses templates but gives marketers complete freedom to modify every aspect of their ad designs. This flexibility ensures that the final product aligns perfectly with the brand’s vision.
Sample ad creation
Pricing structure
Visme has a simple pricing structure at a much more affordable rate than Canva.
Pro Plan users can integrate the platform with tools like Zoom, Slack, WordPress and DropBox to store and share files:
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6. Visla
Visla is one of the simplest AI video makers, focusing solely on ad creation.
It crafts videos from various inputs – text, websites, images or existing voice and video clips can be fed into Visla to produce a new video.
The tool generates a storyboard, script and captions based on the provided content. Users can easily rearrange scenes using drag-and-drop slides.
Visla also includes a video recording feature, catering to the need for raw, social media-ready video outputs.
Sample ad creation
Pricing structure
Visla offers a free trial. However, a paid subscription is required to download videos made on the platform.
To unlock a wider selection of high-quality stock footage, upgrading to a Business subscription is necessary:
7. Creatify
Similar to Visla, Creatify is a video-first ad creation tool.
While the tool has the ability to create ads for any type of business, it is best suited for ecommerce or retail-specific products.
The in-take sequence hones in on the audience, tone, problem and the inevitable solution – your product or service.
A range of avatar options is available, which can be tailored to match specific accents or dialects.
Sample ad creation
Pricing structure
While pricier than Visla, Creatify offers a free trial and a 30% discount on yearly subscriptions, making it an attractive option.
Using AI-driven ad creative for better PPC results
AI boosts digital ad creative performance through better personalization, targeting and optimization.
Yet, the data from these tools doesn’t replace the need for careful metric tracking and ongoing testing.
Stay alert and keep refining your strategies for the best results.
Dig deeper: How to optimize PPC reporting for ad creatives
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