It may have been completely coincidental, but Hailey Bieber has officially given her stamp of approval on TikTok’s “I’m Cold” makeup trend. I mean, listen: Bieber’s natural radar of what the girls want in terms of glazed everything did take the clock app by storm and unintentionally initiated a dewy skin and nail frenzy. But as she now inaugurates the release of Rhode’s limited-edition Vanilla Cake Peptide Lip Treatment, she’s celebrating with a set of selfies on the grid that pay homage to windburned cheeks with intense blush and a train of white shimmer down the bridge of her nose — a.k.a #imcoldmakeup.
She shared behind-the-scenes selfies and campaign photos dedicated to the birthday lip duo release via Instagram on Tuesday, November 22, which is actually Bieber’s birthday as well. The way she angles the camera in the first photo of six highlights every component of the trend, so grab a hot cocoa and let’s get toasty — or, should I say, glamorously cold.
Her blushed complexion is illuminated at the apples of her cheeks and up toward the temples; her brows are brushed upward toward her hairline; her lips aren’t too glossed — one can even say Bieber is giving a semi-matte look a go, a change-up for her. Lastly, the icing on the cake of Bieber’s “I’m cold” makeup look is the hint of sparkle melted along the tear trough and down the bridge of her nose.
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