It’s official—Pantone’s 2023 Color of The Year was just announced, and it’s a bold shade that’s basically begging to be incorporated into your beauty routine. It’s called “Viva Magenta,” and as far as we’re concerned, it’s the perfect red-berry color for winter. If the color alone isn’t enough to convince you to shop for matching beauty products, Pantone’s explanation of the color and its effect will surely sway you.
“This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.”
Now that’s a spirit we can get behind, especially on the verge of a new year. Keep scrolling to see 15 “Viva Magenta” beauty products to incorporate into your routine. These will certainly get you into a bold and colorful spirit.
