Google is testing a new search feature to tell you more about a website. This is an “about” carousel that shows more information about a site, including information from the site itself and third-party sites.
This was spotted by Punit and posted on Twitter – here are some of his screenshots:
I cannot replicate this but he does see it:
#NewTest
Google added “About” carousel in SER, also “In their own words” linked with about us Page. pic.twitter.com/Uu2cDn5uuU— Punit (@Punit6008) December 21, 2022
Also, I don’t think this is 100% new, there was similar information in the publisher knowledge panel.
Forum discussion at Twitter.