Google explains the “core” algorithm
In 2016, Google’s Andrey Lipattsev explained the “core” algorithm.
This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.
Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes in the future. As Lipattsev explained:
It is less about the functionality, which means it probably doesn’t change that much over time, and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last? Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.
So now when you hear about the latest Google core updates, hopefully you better understand what Google’s core algorithm means.
Read all about it in: Google Explains What It Means To Be Part Of The “Core” Algorithm
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From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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About the author
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.
Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
