Webinars As A Strategy To Recruit Students
The digital transformation has turned video into the star format. Video is capable of attracting the attention of anyone quickly and effectively. This is why more and more training centers use the webinar as the main format to deliver their trainings.
What Are Webinars?
A webinar is a conference, talk, or masterclass, broadcast in real time through an online platform. The advantage of this format is the focus on the interaction between participants and speakers, with the added value of avoiding travel and the convenience of access from anywhere. It is simple to use and allows the incorporation of external tools such as presentations, videos, or group dynamics, among others, to complement the action, as well as internal dynamics to keep attendees attentive and motivated. Webinars are given live, on a specific date and time; interaction is generated between the speaker and the users attending.
How Do They Work?
Simply put, webinars are videoconference sessions in which attendees can interact with the moderators. During these sessions, tools can be used to facilitate communication, such as external videos, slides, or surveys, to maintain interest and encourage interaction. For online courses and training sessions, they are a direct and quality opportunity for the teacher. In contrast to a lecture or a presentation without interaction, a webinar is dynamic and interactive, as the audience usually participates by contributing content, opinions, or generating questions.
During these events, the moderators can alternate, and each one can be in charge of a different part of the presentation. In this way, we can ensure that the content is more varied and the experience is more complete. With the technologies available today, the delivery of online classes through this medium is very simple.
What Are The Benefits Of Webinars And How Do I Benefit From Them?
1. Feedback
There are many ways to connect with your learners and, of all of them, webinars are among the best methods. The great advantage of webinars over video formats is the instant feedback: trainers are aware of the state of the students, their level of attention, and any possible doubts that may arise during the class. This feedback allows classes to be more dynamic, productive, and motivating, which will make your students more committed.
2. Economical
The delivery of these online classes does not require a large economic investment: a device with video and audio input is sufficient, so we subtract from the equation the costs of large facilities or complicated equipment. Unlike face-to-face events, it does not require an excessive investment.
3. Versatile
This format allows you to share and disseminate content in any form. In the same way, you decide the duration, style, subject matter, and the objective with which you carry the webinar out, according to the needs of your training center. This multiplies the options for giving your students exactly what they are looking for, achieving a great difference with the competition. Through webinars, you can deal with any type of topic and adapt them to the different profiles of students who attend them.
4. New Markets
A face-to-face event has one major limitation, and that is that not everyone can attend. With a webinar, not only will you reach your current students, but it is also a great way to attract potential students. At the same time, it will allow you to increase your database and generate new contacts to whom you can send promotions, relevant information, or updates about your training.
5. Distinction From The Competition
Many training centers are still reluctant to use this format, mainly due to a lack of knowledge. If you use it, you will add a plus for your users, as compared to your main competitors.
In Conclusion
If you are looking for the key to recruit new students in your training center, webinars are the tool you are looking for. If you choose to give a free webinar, you will attract more potential students and increase your chances of gaining new students.
Editor’s Note: Check out eLearning Industry’s Webinar Library!
