Stephen Covey is one of my favorite authors. In the book “First Things First” he describes a story that one of his associates experienced on a seminar. In the middle of the lecture the presenter pulled out a wide-mouth jar and placed it on the table, aside to some fist-sized rocks.
After filling the jar to the top with rocks he asked, “Is the jar full?”
People could see that no more rocks would fit, so they replied, “Yes!”
“Not so fast,” he cautioned. He then got some gravel from under the table and added it to the jar, filling the spaces between the rocks. Again, he asked, “Is the jar full?”
This time the students replied “Probably not.”
The presenter then reached a bucket of sand below the table, and dumped it on the jar, filling the spaces between the rocks and the gravel. Once again he asked “Is the jar full?”
“No!”, the students shouted.
Finally, he grabbed a pitcher of water and filled the jar completely, asking to the public what they could learn from that illustration.
One of the participants answered, “If you work at it, you can always fit more into your life.”
“No,” said the presenter. “The point is, if you don’t put the big rocks in first. . . would you ever have gotten any of them in?”
This little story can be applied to all apects of your life, including blogging. Blogging is composed of many activities, like promoting your blog, participating in online forums, writing quality articles, networking with other bloggers, reading RSS feeds, exchanging emails and so on.
The question then becomes: out of all these activities, what are the big rocks? More importantly, are you making sure that they are going first into the jar?
About Daniel
Daniel Scocco is a programmer and entrepreneur located in São Paulo, Brazil. His first company, Online Profits, builds and manages websites in different niches. His second company, Kubic, specializes in developing mobile apps for the iOS and Android platforms.
