We’re now mere hours removed from Apple’s grand unveiling event taking place on September 12 at 10 am local time in California. And a lot of companies want to steal a bit of the spotlight for themselves it seems, even for a very short period of time.
Case in point (pun intended): case maker Spigen. It makes very well regarded smartphone cases generally, but today it decided to put on its leaker costume and posted this on X:
something’s different ????…#AppleEvent pic.twitter.com/xVPT7Xx7sv
— Spigen (@SpigenWorld) September 11, 2023
It’s not even a subtle post, is it? There’s something new and different, what could it be? Oh look, the incredibly oft-rumored configurable Action Button! It’s there, under a Spigen case, for all to see, waiting for you to decide what to use it for. Unlike with the fixed-function mute switch that it’s replacing, this will all be up to you.
We do wonder what Apple, a notoriously security paranoid company when it comes to leaks, thinks about a stunt like this. But anyway, the post is still up at the time of writing, so it’s fair game.
In case you needed yet another confirmation that the Action Button is coming, well, there you have it. Note, however, that recent rumors all agreed that only the iPhone 15 Pro and iPhone 15 Pro Max would have it. Why are the vanilla models left out? To create some artificial differentiation, of course, just like last year with the Dynamic Island – which is landing on all four models this time around, by the way.
If you’re wondering how to watch Apple’s event, here’s our guide for you, and don’t worry, we’ll bring you all the news as it happens.
