What brands do our favorite stars overall seem to be gravitating toward?
I think we saw a lot of shifts in what celebrities were wearing this year.
Last year, it was all about loud, dopamine dressing. This year, we saw this rise of “quiet luxury,” which is the inescapable term of 2023—whether you like it or not.
I think one of the moments that this really hit home was Kylie Jenner went to Paris over the summer.
Everyone was calling this her pseudo French-girl style when she was dressed in these very minimalist, quiet-luxury looks with brands like Alaïa and Bottega [Veneta] and Ferragamo and The Row.
Obviously, she’s not sticking to that entirely, but I think it was this moment when it hit home how strong this trend is and how much it really did impact fashion this year.
I think in a similar way, Jennifer Lawrence kind of had a big comeback and also had a, not makeover, but—
Evolution.
Yeah, evolution.
She worked with Jamie Mizrahi and similarly really had this more minimal, quiet-luxury look with brands like The Row and Alaïa and also less widely known brands, like High Sport—which are really resonating in the fashion community.
Then on the other end of the spectrum, we saw celebs like Taylor Russell and Greta Lee—who were really just perfectly cast as ambassadors and campaign stars for Loewe—wear these more conceptual, directional pieces.
I think that’s another side of luxury fashion that was really interesting in the celeb sphere that was very fun.
