Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation.
Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven online marketplace.
The big picture: Product Studio, part of Google’s Merchant Center Next, now serves merchants in six countries: the US, UK, Canada, Australia, India, and Japan.
Why we care. Advertisers should care about this update as it allows for adding their own assets to the Product Studio giving a higher likelihood for creating not just high quality product images but also having a higher relevancy to their brand.
What’s new.
- File upload: Merchants can now directly upload new product images to Product Studio.
- Seasonal themes: New templates for wedding and vacation scenes have been added.
- Geographic expansion: The tool is now available in three new countries.
What’s next. Google has teased upcoming features, including:
- Conversion of static images to videos
- AI-generated visuals matching a brand’s style from a single reference image
How to access. Merchants can use Product Studio through Merchant Center Next or the Google & YouTube app on Shopify.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
