Who What Wear: Next in Beauty Awards 2024 Is Open for Entries

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(Image credit: Who What Wear UK)

After months in the works, Who What Wear’s second annual beauty awards, Next in Beauty, is now live and open for entries. Due to popular demand, we have extended the entry deadline to the 11th July 2024—this will be the last day brands will have to make sure their entries are in the running. And who wouldn’t want their products to get into the hands of our incredible judges?

Including experts from every facet of the beauty industry, Next in Beauty judges run the gamut from celebrity makeup artist and nail pros through to revered dermatologists and doctors. We have a roll-call of modern influencers whose recommendations on Instagram and TikTok can put key products on the map, and of course, our network of contributors and in-house editors will also take to the testing zone to try out all of the amazing products that are already filtering in.