Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today.
Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses.
Details. The new offerings include:
- Request a Quote for Brands:
- Allows national services businesses to receive and manage leads across multiple locations.
- Includes a new Leads API to integrate with existing customer management tools.
- Yelp Guaranteed for multi-location businesses:
- Offers up to $2,500 in coverage if something goes wrong with a project booked through Request a Quote.
- Available in popular categories like contractors, HVAC, plumbers and movers.
- Expanded ad formats:
- Spotlight video ads now appear in business page photo galleries.
- Yelp Audiences extended to audio platforms (Spotify, Pandora, SiriusXM) and connected TV.
- New measurement tools:
- Conversion API (CAPI) helps advertisers measure ad performance without relying on cookies.
- Portfolio:
- Showcase work to potential customers.
- Upload photos into an album.
- Add project overview, including cost and timeline.
Why we care. These updates allow advertisers, especially national and multi-location businesses, to more effectively reach and convert Yelp’s audience, while also providing better tools for managing and measuring their advertising efforts.
Between the lines. These updates are part of Yelp’s strategy to drive more value for national services businesses and advertisers across categories.
What’s next. Yelp plans to continue expanding its enterprise offerings and adapting to the changing needs of national businesses.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
