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Google extends deadline for Hotel Ads commission bidding sunset

By: ZippyB

Date:


Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025

Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance.

Key details:

  • Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025.
  • Reconciliation for commissions (per stay) available until Nov. 30, 2025.

How to prepare:

  • Shift existing campaigns to new bid strategies before the sunset date.
  • Consider creating new Performance Max campaigns for travel goals.
  • Plan for reconciliation of any outstanding commissions.

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