Search Engine Land Awards 2024: And the winners are…

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results.

On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the 10th annual Search Engine Land Awards.

Here are the 2024 Search Engine Land Awards winners:

Best use of AI technology in search marketing

• Navigating New Waters in 2024: Sail Outdoors‘ AI-Driven Success Story (Adviso)

Best overall PPC initiative – small business

• Liberty Costa Rica Paid Search Performance 2024 (Liberty Latin America)

Best overall PPC initiative – enterprise

• Megethos & Doc2Doc Lending: Significant Funded Loan Increase at Profitable CAC

Best commerce search marketing initiative – PPC

• Navigating New Waters: Sail Outdoors‘ Triumph in PPC Marketing Amidst 2024 Challenges (Adviso)

Best local search marketing initiative – PPC

• Scalable PPC Excellence: Driving Growth for HOTWORX with Strategic Local Search Initiatives (HigherVisibility)

Best B2B search marketing initiative – PPC

• Corelight and Blackbird PPC: Using First-Party Data for 62% More Pipeline with 36% Efficiency Gains

Best integration of search into omnichannel marketing

• Media unification. Full-funnel approach fuels paid search KPI’s, driving awareness & conversions. (NP Digital)

Best overall SEO initiative – small business

• The Great Organic Comeback: How Amsive Drove Squaremouth from Page 5 to Top 5

Best overall SEO initiative – enterprise

• How We Found Our SEO Mojo (Morningstar)

Best commerce search marketing initiative – SEO

• How Logical Position Improved Driven Racing Oil’s Visibility & Increased Traffic by more than 1000%

Best local search marketing initiative – SEO

• Niche Strategy Achieves 179% Increase in Organic Leads for Aries Car Rental (Digital Hitmen)

Best B2B search marketing initiative – SEO

• HigherVisibility & Evolve Bank & Trust – The Path to Prosperity

Small agency of the year – PPC

• Blackbird PPC: Scaling Business Growth with Elite Efficiency through Advanced Media and Measurement

Small agency of the year – SEO

• How our digital PR and blog content efforts drove a +91% YoY increase in non-brand traffic (Sosemo)

Agency of the year – PPC

• Stella Rising SEM Team: Success through Profit-Driven Innovation and Excellence

Agency of the year – SEO

• HigherVisibility & Evolve Bank & Trust – The Path to Prosperity

In-house team of the year – PPC

• Zenni Optical‘s In-House Paid Search Drives Both Revenue & ROAS Growth by Balancing AI and Manual Management

In-house team of the year – SEO

• From Agency-Dependent to In-House Success: Boosting Organic Revenue by 40% and Reducing Load Speed by 85% (TurnPoint Services)

Search marketer of the year

• Jo Juliana Turnbull’s Year of Impact: 57K Views, 400+ Questions Answered, and a Thriving SEO Community

“I’m going to SMX Next!”

Select winners of the 2024 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. Bring your burning SEO and PPC questions to ask this award-winning panel of search marketers!

Register here for SMX Next (it’s free) if you haven’t yet.

Congrats again to all the winners. And huge thank yous to everyone who entered the 2024 Search Engine Land Awards and our fantastic panel of judges for this year’s awards.