It used to be that a gloss treatment was something you could only get at a salon — a quick process to add dimension and mirror-like shine to your hair, whether it was dyed or not. Over the past few years, though, at-home gloss kits have become more and more popular for those who want to brighten up their color or simply add a pop of reflective shine without having to book an appointment and shell out the big bucks. According to one TikTok user, there’s a particularly great gloss for redheads living in the aisles of your local Target, and after seeing her video, I’m wishing I was a redhead so I could try it out.
TikTok user Ansley (@tiny_tobasco) posted her gloss experience in late September, and the video quickly went viral on the platform; TikTok is always looking for beauty hacks and drugstore gems, and the Kristin Ess Signature Hair Gloss in Copper Penny is clearly a winner. Ansley is a natural redhead with a strawberry undertone but wanted to bump up her color just a bit. “I personally have never glossed my hair before… all I know is it can take the vibrancy of your hair and take it to the next level,” she shares in the video. “I always like my hair when it’s a bit more red, but I’m not paying money to do this.”
Lucky for us, Ansley takes us on the journey as she tries out the $15 gloss. She shows us her dry hair “before,” and then transitions to her wet hair with the gloss applied; the directions advise you apply in-shower for best results. The color looks really dramatic while wet, but Ansley isn’t worried. (One pro tip she shares: Wear gloves, because the gloss stains!) After about 20 minutes, the final result is a bright, vibrant copper with a gorgeous shine. “This looks like I went out and dyed my hair,” she says. “This is nuts.” Nuts, maybe, but also stunning! (And no, you’re not hearing things; Ansley does shift between a few accents while filming the video.)
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Ansley isn’t the only TikToker showing off fresh copper color via the Signature Hair Gloss. User Cameron Fuller also had great success with the at-home gloss treatment, going from a golden blonde to strawberry red.
How does it work? According to the brand’s website, the gloss is meant to be used between color appointments. “This in-shower treatment is formulated to instantly boost vibrancy and shine while adding depth to color-treated or natural copper-gold hair,” Ess states on the site. “It will help you keep your color looking fresh, shiny, and healthy between appointments.”
If you’re not a redhead but are curious about glossing your hair, Ess also offers platinum, wheat blonde, black, and several other shades in her Signature Gloss lineup. Fresh fall color, coming right up!
