Writing about TikTok-viral fashion moments is a fun mix of business and pleasure for me. Often, I’ll find myself scrolling through the app for pure entertainment, and I’ll end up finding a story idea to publish on Who What Wear. That was the case when I came across Sal Croker’s TikTok video that showed dozens of people in France wearing the exact same thing: a white or cream sweater with black Breton stripes. Croker lives in Rennes, France, a city in the Brittany region, but it’s safe to say the sweater has a choke hold on the country at large.
The algorithm must know me well because I saw the video before it went viral, but now it’s racked up nearly two million views, over 345,000 likes, and over 1500 comments. Scroll down to watch the video and shop for the popular sweater in question.
