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How to deal with SEO emergencies

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I’m a strong proponent of a healthy work-life balance. When I have the capacity to switch off from work, I’m a more diligent...

Google Performance Max gets new AI-powered video creation, asset testing

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Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative...

Use AI to supercharge your ABM campaigns

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As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven...

How to develop PPC testing strategies

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Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing...

Why SEOs are killing digital PR

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Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just...
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