This likely goes without saying, but just to cover my bases here: Beauty trends come and go at breakneck speed. What may seem cringey now will soon come back en vogue (frosted eyeshadow, skinny brows, I’m looking at both of you!), so you should really follow whatever beauty regimen you damn please, as long as it makes you feel comfortable and beautiful. Emma Roberts wholeheartedly agrees: “There’s no such thing as something being uncool, in my opinion,” she says lounging a velvet couch at New York’s timeless Bowery Hotel, the perfect setting to celebrate her equally iconic campaign with Italian beauty brand Kiko Milano. “I love seeing people doing different and ‘weird’ stuff that they feel confident in, [things] that maybe I don’t get but love on them.”
(Image credit: Kiko Milano)
Now that being said, Roberts does endorse some “controversial” beauty tendencies of her own—trends that might have fallen out of favor but she predicts will be hot in the zeitgeist very soon. First up: a sharp, accentuated cupid’s bow.
“The ‘thing’ now is to erase it—people want a round top lip—but I love a Cupid’s bow,” she shares. I agree! Using lip liner to soften the Cupid’s bow has been a popular trick for the past few years, but I suspect the trend will flip on its head with people choosing to play up the curve.
And, trust, your lip color can still appear soft and diffused without erasing the natural divot. “I think there is something to be said about lining the lips—not making it look like you’re wearing lip liner, but just shaping the lip, blending that in, and then putting lipstick over [it],” Roberts adds. Currently, she’s donning Kiko Milano’s Unlimited Double Touch in the shade 104 (a deep mauve), which absolutely nails a bright yet matte finish. “It doesn’t move, which I love,” she says. “In the summer, I hate when I look so good and then two hours into a barbecue, I look in the mirror and everything’s melted.”
Kiko Milano
Unlimited Double Touch 104
As for other upcoming beauty trends she’s excited about, Roberts is quick to bring up the (very heated) hair part debate. “I’m glad that a side part is coming back because I was a major side part girl, and then all of a sudden it was only middle parts,” she notes. (A jump scare for many millennials, indeed.) “I feel like side’s coming back, so I’m slowly alternating between a middle and side part.” She’s definitely not wrong—chic side parts were all over the Oscars red carpet this past year!
No matter how she decides to style her locks, Roberts will apply Divi’s Scalp Serum to maintain her lengths. “I’m always trying to get my hair to be longer,” she shares. “My hair takes forever to grow, and especially after pregnancy, my hair was just such a mess. I use the scalp serum, and I’m really, really loving it.”
Roberts has long been a beauty muse of mine, so of course I had to ask about her go-to’s for glowing, summer skin. Keep scrolling for more of her beauty must-haves, plus the skincare essentials she swears by for a long day on set.
Shop Emma Roberts’ Favorite Beauty Products
Clé de Peau
UV Protective Cream Broad Spectrum SPF 50+
“I love this because it looks good under makeup. It doesn’t pill,” says Roberts.
Kiko Milano
Maxi Mod Waterproof Mascara
After curling her lashes, Roberts will coat her lashes with this inky black mascara.
Kiko Milano
Nourishing Eye Patch
“I’m big on under-eye patches in the morning and on the plane,” Roberts shares, noting that these honey-infused patches are especially cooling. “I keep them in the fridge in my trailer at work,” she adds.
Lyma
Lyma Laser Starter Kit
Consider Roberts yet another fan of the celebrity-adored at-home laser. Celebrity facialist Iván Pol introduced her to the tool, and she’s been using it ever since. “I just fell in love with it because it’s something you can do at the end of the day when you’re watching TV, like before bed,” she says.
The Beauty Sandwich
SS01 Secret Sauce
Speaking of Pol, Roberts also loves his own serum. “I absolutely love the sauce,” she notes. (You know a product is good when it’s known simply as “the sauce!”)
Evian
Glow Facial Mist With Natural Mineral Water
“I always have an Evian mist in my bag,” says Roberts. “When I’m on set all day, I need rejuvenation.”
Ogee
Crystal Contour Collection
Roberts loves a good contour. “I’m really bad at doing it myself. So I still need to learn,” she laughs. Right now, she loves Ogee’s sculpting sticks, which are super creamy and buildable (great for contouring beginners!).
