Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers.
Key updates:
- Optimized budget suggestions: New
GenerateRecommendationsfeature for Performance Max and Search campaigns - Performance Max insights: New
performance_max_placement_viewreport for querying placement-specific data - Flexible search settings: Replaced
summary_row_settingandreturn_total_results_countwith more customizablesearch_settings - Enhanced segmentation: New segments for hotel and search campaign reports based on specific destinations
- Travel Feed support: Added new click and asset types for Search Ads
- Partnership ads: New
DataLinkService.CreateDataLinkfor linking Google Ads accounts to creator videos - Content performance metrics: New
content_criterion_viewfor Display, Demand Gen, and Video campaigns
Why we care. These API updates enhance tools for optimizing campaigns and analyzing performance across different campaign types. New features like budget suggestions for Performance Max and Search campaigns, placement-specific data insights, and flexible search settings provide more granular control.
Between the lines. These updates reflect Google’s focus on improving performance tracking, optimization capabilities, and cross-platform integration.
What’s next:
- Updated client libraries and code examples will be published next week
- Developers will need to upgrade their client libraries and code to access v18 features
The bottom line. Google Ads API v18 offers developers more granular control and insights, potentially leading to more effective ad campaigns and better ROI for advertisers.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
