Google just announced that it’s bringing Generative AI in search to more than 120 new countries and territories. Thus, the Search Generative Experience (SGE) got its largest international expansion so far.
SGE initially became available only in the US, then expanding recently to India and Japan. Now, it’s in a lot more places, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa. The full list of countries and territories is available here.
Right now, in the new countries, you can enable SGE in Chrome on desktop by going to Search Labs. Over the coming week, access will also be provided through the Google app on Android and iOS.
To celebrate the expansion, Google has enabled four new languages for everyone using SGE: Spanish, Portuguese, Korean, and Indonesian.
Additionally, you can ask follow-up questions directly from the search results page. And as you continue to explore a topic, you can see your prior questions and search results, including search ads, in dedicated ad slots throughout the page. This update will roll out over the coming weeks, starting first in English in the US.
Coming soon – if you ask SGE to translate a phrase in which some words can have multiple meanings, you’ll see those terms underlined. Tapping on any of these words will let you indicate the specific meaning you had in mind. This AI-powered translation capability is first launching in the US for English to Spanish translations, and more countries and languages will be supported in the future.
Finally, on relevant searches regarding coding and health, certain words will be highlighted and when you hover over them you’ll see a preview of their definition or related images. This update is rolling out over the next month in English in the US, with more countries and languages following soon.
