Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers.
Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360.
Key details:
- The SDF QA Format was initially released in open beta on May 30, 2024.
- It’s now generally available as of Aug. 8, 2024.
- Applies to Line Item and YouTube Ad Group resources.
How it works:
- Uses human-readable values instead of numeric IDs.
- Available for SDF v6 and later.
- Accessible through Display & Video 360 interface or API v3.
New file types:
- “Line Item – QA.”
- “YouTube Ad Group – QA.”
Between the lines. This update addresses a common pain point for advertisers managing large-scale campaigns, offering a more intuitive way to review settings without navigating complex numeric IDs.
What’s next. Advertisers should consult the updated Bulk Tools guide to determine if the SDF QA format suits their integration needs.
The bottom line. While enhancing readability, these QA format files are read-only and can’t be used to modify or create resources, maintaining a clear separation between review and action processes.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
