Hailey Bieber Basically Wore the Lingerie Version of Makeup — See Video

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So you already have your Valentine’s Day manicure in the works. But what about your V-Day glam? If you’re looking for a romantic but easy look come February 14, Hailey Bieber has got inspiration sorted for you, and we’re calling it the lingerie version of makeup. 

In January, Bieber sparked conversation on BeautyTok by demonstrating how she starts her glam by contouring her face with bronzer before applying any kind of complexion base. The order in which she applies her makeup products got us thinking that might just be the reason why Bieber always nails such a bare and effortless makeup glow. She put her gleaming complexion on display all over again on February 7 and showcased a monochromatic mauve look with hyper-glossy eyes, lips, and cheeks. Bieber’s got us thinking that one shade is all we’ll need on date night this Valentine’s day. 

Her shimmering rosy cheekbones, in particular, have us wondering what formula she’s using these days. Charlotte Tilbury just released the Pillow Talk Matte Beauty Blush Wand in a variety of pink, rosy, and peach shades, which could certainly provide a similar glowy flush. And if you’d rather reach for a cream blush that has a more matte or velvet-like finish, the Grande Cosmetics GrandePOP Plumping Liquid Blush offers a warm and cool shade selection.

We imagine that when you can call makeup artist Mary Phillips for a glam session on a regular basis — as celebrities such as Bieber, Jennifer Lopez, and Kendall Jenner get to do — you must be picking up a few makeup tricks of your own along the way, which Bieber has just proven.

There’s not a specific code or formula to the perfect Valentine’s Day makeup, but the holiday does give you an excuse to go pink or red from lids to lips. I feel like I’ll be cheating on my bronzer this V-Day because blush is all I’ll be reaching for, thanks to Bieber. 

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


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