Hailey Bieber Had the Sweetest Reaction to Rhode Winning an Allure Best of Beauty Award — See Photos, Video


Hailey Bieber is officially an Allure Best of Beauty winner — well, her beauty brand Rhode is, anyway. The model celebrated her brand’s big win in the (literal) sweetest way, with a Best of Beauty-themed cake we’d really like to taste right about now. Seriously, Hailey, can we have a slice?

Bieber posted a handful of pictures to Instagram to share the news with her followers, posing with a red and white cake emblazoned with the Best of Beauty seal and delicious tufts of frosting, as well as posing with her winning Lip Treatment. “Today one of our Rhode babies, The Peptide Lip Treatment, won an Allure Best Of Beauty award,” Bieber wrote. “And our Peptide Lip restock sold out in under an hour. So so sooooo grateful for all the continued love and support for rhode. It’s overwhelming in the best of ways … thank you so much to Allure and congrats to all the winners.”

The Peptide Lip Treatment took home the honors for Best Lip Balm (Untinted). “It’s not about how many lip balms are rolling around at the bottom of your bag, it’s about which ones you’ll find there. Rhode Peptide Lip Treatment leaves lips pillowy soft, thanks to cupuaçu and shea butters,” Allure staff wrote of the uber-popular lip product, which retails for $16 and gives lips the glossy, glazed look Bieber is famous for. Of course, if you want to get your hands (and lips) on it, you’ll have to sign up for the waitlist, because it has indeed sold out again.

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