Hailey Bieber’s $220 Sneakers Were the Year’s Most Popular

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Surprise, surprise: Hailey Bieber wore something that everyone wants, and this time, I’m not just saying that—I have the data to back it up. On Tuesday, the model posted a slideshow on Instagram that displayed her posing outside in L.A. wearing a vintage jersey-style tee from Springy Jeans, a 23 Lux leather bomber jacket, red socks, and a pair of blue sneakers from the fastest-growing sneaker brand of the year.

To be specific, Bieber is wearing a blue-and-red pair of XT-4 Low-Top sneakers from Salomon, a French sportswear brand that received fashion’s official stamp of approval in recent years, with sightings on the likes of Bella Hadid and Emily Ratajkowski and placements on the runway at Sandy Liang’s spring/summer 2022 and MM6 Maison Margiela’s spring/summer 2023 shows. This transition away from strictly practical, sports-driven footwear has led the brand to skyrocket in popularity at the luxury sneaker reseller StockX, where Salomon saw a jump of more than 2,000% (2,277% specifically) in year-over-year trades, according to the brand’s 2023 Current Culture Index

With such rapid growth in popularity, though, arrives the issue of sell outs, and you’ll be hard-pressed to find a brand more commonly sold out than Salomon. And yet, Bieber’s exact pair is miraculously still available in plenty of sizes for both men and women at Saks Fifth Avenue—for now. Below, shop the style while you still can. 





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