Kanye West is ready to expand his Donda Sports brand — now signaling he wants to sell athletic gear … not to mention an apparent side biz that he’s hoping will take flight.
His company, Mascotte Holdings, just filed for a few new trademarks — including one that’ll significantly grow his Donda Academy in the retail space … and a couple others that seem to suggest he’s got another label in mind that’s for the birds — in this case, literally.
According to the paperwork, seen by TMZ, Ye’s aiming to lock up the rights to Donda Sports … specifically for the purpose of slapping it on a ton of products that run the gamut of sportswear and accessories he wants to hawk to potential customers.
Some of the items that could bear the Donda Sports name, if the application is approved, include … bags of all varieties, fanny packs, luggage, wallets, umbrellas and blankets.
He’s also looking to get some ol’-fashioned Donda Sports apparel … applying for trademarks for shirts, jackets, hats, shoes and other clothes. In other words, if you can wear it … it looks like Kanye wants to sell it to you with his new signature line plastered on top.
There’s more … in addition to wanting to trademark Donda Sports merch, it looks like Ye’s got something else cookin’ in the background — something he calls “Donda Doves” (the team name) and “Dove Sports,” which sounds like an offshoot to his larger ‘Donda’ endeavor.
For “Dove Sports,” Kanye wants the exclusive right to use this label for athletic services such as training sessions, competitions, tournaments, camps, seminars, field trips and even traditional educational frameworks … like classes, workshops and seminars.
“Donda Doves,” meanwhile, seems to be more geared toward game-day equipment — the docs indicate he wants this on baseball bats, basketballs, hockey pucks and more. He also wants to use this brand for things like posters, mugs, sporting goods and online retail stores.
The Ye empire continues to grow.