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Today, KitchenAid announced its 2025 Color of the Year: Butter. It’s warmer and softer than last year’s color, Blue Salt, and to me, it feels like a throwback to soft yellow kitchen colors from the ’50s and ’60s.
KitchenAid’s experts chose a color that “taps into comfort and nostalgia,” revealed Brittni Pertijs, the company’s Color, Material & Finish Design Manager, in a statement. “This soft, energizing butter yellow felt like the perfect marriage of those elements … it has the ability to transport you back in time, evoking some of the warmest memories.”
In 1955, KitchenAid introduced its first stand mixer colors, and the Color of the Year program began in 2017. Butter is the seventh iteration of the program. According to Pertijs, it took over three years to land on this yellow tone, and the genesis was Mustard, a popular color that emerged in 2019.
Simply Recipes Art Director Sarah Crowder wonders if KitchenAid landed on Butter as “a reaction to all those millennial gray kitchens. This is an easy way to bring some warmth into those spaces.”
She also highlights the connection between the KitchenAid stand mixer and its most common use—beating butter. “Maybe the company had it in its back pocket for a long time, and this was the year to finally pull out the butter.”
Simply Recipes / KitchenAid
How would a KitchenAid stand mixer in Butter fare in your kitchen?
Sarah says that Butter is neutral enough to work in almost any kitchen. It adds a pop of color without being a statement piece. “It’s really fun. This one feels like a crowd-pleaser to me.”
If you’re the type to mix and match colors in your kitchen, Brittni recommends weaving in shades of blue. “[Butter would pair] well with various shades of blue, including a periwinkle … it looks great with the KitchenAid Blue Velvet colorway or muted tones like a sage green.”
You can find the new color on KitchenAid’s popular 5-Quart Artisan Series Tilt-Head model. It’s the same model Simply Recipes editors and baking pros recommend as the best overall stand mixer for its reliability, ease of use, and stunning looks.
BUY IT NOW: KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer in Butter ($499.99)
