She Hulk
Urban Decay She Hulk 13-Pan Eyeshadow Palette ($45.00 for 0.406 oz.) is a new, limited edition eyeshadow palette that featured a mix of shimmers and mattes across warmer neutrals with a pop of blue and purple. There were some nice shades and some misses; the mattes were the highlight of the palette as they were pigmented and blendable. The shimmers were less consistent.
- BH Cosmetics Carli Bybel Deluxe Edition #13 (LE, ) is warmer (95% similar).
- Too Faced Cinna-moan (LE, $16.00) is less shimmery (95% similar).
- Urban Decay Protector (LE, $19.00) is more shimmery, lighter (95% similar).
- ColourPop Preen Queen (LE, $4.50) is lighter (95% similar).
- Sephora Woodland (PiP, ) is lighter (95% similar).
- ColourPop Midnight Run (PiP, $4.50) is darker (95% similar).
- Persona Passionate (PiP, ) is less shimmery (95% similar).
- Urban Decay Double Dip (LE, $19.00) is more shimmery, lighter, warmer (95% similar).
- Pat McGrath Sunrose Amber (LE, $25.00) is darker (95% similar).
- Smashbox Guava (P, $22.00) is less shimmery (95% similar).
Courtroom Realness
Courtroom Realness is a medium burnt orange with moderate, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly and wasn’t prone to sheering out
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Preen Queen (LE, $4.50) is lighter (95% similar).
- Sephora Woodland (PiP, ) is lighter (95% similar).
- Viseart Toasted (28) (LE, ) is darker (95% similar).
- Viseart Terracotta (Siren #5) (P, ) is darker (95% similar).
- ColourPop Feeling It (LE, $4.50) is lighter (95% similar).
- Make Up For Ever Wealthy (LE, ) is darker (95% similar).
- ColourPop Revenge (LE, $4.50) is cooler (95% similar).
- ColourPop Velour (LE, $4.50) is darker (95% similar).
- ColourPop Fearless (LE, $4.50) is darker (95% similar).
- Huda Beauty Arouse (PiP, ) is cooler (95% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Cl 77742/Manganese Violet, Talc, Cl 77491/Iron Oxides, Cl 77492/Iron Oxides, Silica, Caprylic/Capric Triglyceride, Zinc Stearate, Cl 77891/Titanium Dioxide, Cl 77499/Iron Oxides, Sodium Dehydroacetate, Phenoxyethanol, Cl 19140/Yellow 5 Lake, Sorbic Acid, Cellulose, Boron Nitride (N295389/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Case Closed
Case Closed is a light-medium, yellowed peach with warm undertones and a matte finish.
- Semi-opaque pigmentation
- Soft, blendable, moderately powdery
- Applied evenly but was prone to sheering out
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Tease Me (PiP, $4.50) is more shimmery, lighter (90% similar).
- Urban Decay Blur (Naked Reloaded) (PiP, $19.00) is lighter, warmer (90% similar).
- Smashbox Vanilla (P, $22.00) is lighter (90% similar).
- Sydney Grace Camel (P, $5.25) is lighter, warmer (90% similar).
- ColourPop Washed Up (LE, $4.50) is more shimmery, lighter (85% similar).
- ColourPop What’s Your Sign (LE, $4.50) is more shimmery, lighter, warmer (85% similar).
- MAC Africa Dream (LE, $21.00) is more shimmery, lighter, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Caprylic/Capric Triglyceride, Silica, Cl 77007/Ultramarines, Zinc Stearate, Cl 77891/Titanium Dioxide, Cl 77492/Iron Oxides, Cl 77742/Manganese Violet, Cl 77491/Iron Oxides, Sodium Dehydroacetate, Cl 77499/Iron Oxides, Phenoxyethanol, Sorbic Acid, Talc, Cellulose, Boron Nitride (N295387/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Gamma Glow
Gamma Glow is a medium gold with a sparkling finish, but the texture really ruined its performance.
- Sheer pigmentation
- Dry, stiff, difficult to pick up evenly
- Prone to fallout and to hard pan
- Shorter-wearing (6 hours with fallout)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are likely to be very similar shades based on our duping algorithm.
- MAC Gilded Thrill (LE, $22.00).
- Huda Beauty Nefertiti (PiP, ).
- Tom Ford Beauty Leopard Sun #1 (PiP, ).
- ColourPop Love Song (PiP, $4.50).
- Giorgio Armani #1 Spring 2012 #3 (LE, ).
- Tarte Up to No Gold (LE, ).
- ColourPop Fawn (LE, $6.00).
- ColourPop Under the Ground (LE, $4.50).
- Anastasia Hollywood (LE, $12.00).
- Huda Beauty Tantric (PiP, ).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Calcium Aluminum Borosilicate, Oryza Sativa Extract/Rice Extract, Talc, Mica, Cl 77891/Titanium Dioxide, Zinc Stearate, Cl 77491/Iron Oxides, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Sorbic Acid, Silica, Cellulose (N295294/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Take a Stand
Take a Stand is a deep brown with subtle, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly and wasn’t prone to sheering out
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are likely to be very similar shades based on our duping algorithm.
- Sephora Earth (PiP, ).
- Tarte Multi-Tasker (LE, ).
- Makeup Geek Merlot (LE, $6.00).
- Wet ‘n’ Wild Nude Awakening #1 (PiP, ).
- bareMinerals Apropos (P, ).
- Smashbox Side Hustle (PiP, ).
- NARS Shame (LE, $19.00).
- Makeup Atelier Honey Brown #5 (P, ).
- Tarte Dipped in Chocolate (LE, ).
- Smashbox Coffee Blossom (LE, ).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Cl 77499/Iron Oxides, Talc, Mica, Cl 77491/Iron Oxides, Cl 77742/Manganese Violet, Cl 77492/Iron Oxides, Silica, Zinc Stearate, Caprylic/Capric Triglyceride, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Boron Nitride (N295315/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
No Further Questions
No Further Questions is a dark, aged gold with moderate, warm undertones and a frosted sheen.
- Mostly opaque pigmentation
- Slightly drier, firmer feel but workable
- Applied fairly evenly, better with fingertip
- Long-wearing (8 hours with light fallout)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are likely to be very similar shades based on our duping algorithm.
- Fyrinnae Lucky Charmed (P, $6.75).
- Sydney Grace Light My World (PiP, $6.25).
- Coloured Raine Nightingale (LE, $6.99).
- Anastasia Ember (LE, $12.00).
- Tarte Shake Down (LE, $14.00).
- Sugarpill Goldilux (P, $13.00).
- NARS Tryst (DC, $25.00).
- ColourPop Photosynth Sis (P, $8.00).
- Sydney Grace Toffee Crunch (DC, $8.00).
- Ace Beaute National Park (PiP, ).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Cl 77400/Bronze Powder, Caprylic/Capric Triglyceride, Mica, Talc, Calcium Aluminum Borosilicate, Cl 77891/Titanium Dioxide, Calcium Sodium Borosilicate, Zinc Stearate, Cl 77499/Iron Oxides, Cl 77491/Iron Oxides, Silica, Cl 77492/Iron Oxides, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Tin Oxide, Cl 77510/Ferric Ferrocyanide, Boron Nitride (N295317/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Thunderclap
Thunderclap is a light-medium, red-brown base with duochrome shimmer that shifted from blue to green paired with a metallic finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly and wasn’t prone to sheering out
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are likely to be very similar shades based on our duping algorithm.
- Huda Beauty Neon Green #6 (LE, ).
- ColourPop Fairfax (LE, $4.50).
- Sugarpill Moon Shine (PiP, $13.00).
- Clionadh Toadstool (P, $5.25).
- ColourPop Nite Lovers (LE, $4.50).
- Sydney Grace Doctor Bird (PiP, $6.25).
- ColourPop To the Tee (LE, $4.50).
- Bad Habit Poseidon (PiP, ).
- ColourPop Ritzy (LE, $4.50).
- Tarte Create (LE, ).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Calcium Sodium Borosilicate, Caprylic/Capric Triglyceride, Talc, Cl 77491/Iron Oxides, Mica, Cl 77891/Titanium Dioxide, Synthetic Fluorphlogopite, Zinc Stearate, Silica, Cl 77510/Ferric Ferrocyanide, Tin Oxide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Boron Nitride (N295318/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Hulk Out
Hulk Out is a light chartreuse green with moderate, warm undertones and a frosted finish.
- Opaque pigmentation
- Slightly drier, firmer feel but workable
- Applied fairly evenly, better with fingertip
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are likely to be very similar shades based on our duping algorithm.
- NYX Bewitched (P, $6.00).
- Makeup Geek Fuji (DC, $6.00).
- Devinah Cosmetics Sago (P, $5.00).
- Urban Decay Exu (LE, $19.00).
- Tom Ford Beauty Double Indemnity #2 (PiP, ).
- Give Me Glow Too High for This (PiP, $7.00).
- Sydney Grace Lake Days (DC, $8.00).
- Zoeva No Added Spice (LE, ).
- ColourPop Straight on ‘Til Morning (LE, $6.00).
- ColourPop Palms (LE, $4.50).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Cl 77891/Titanium Dioxide, Caprylic/Capric Triglyceride, Talc, Cl 77400/Bronze Powder, Zinc Stearate, Calcium Aluminum Borosilicate, Cl 19140/Yellow 5 Lake, Cl 77492/Iron Oxides, Cl 77491/Iron Oxides, Sodium Dehydroacetate, Aluminum Hydroxide, Phenoxyethanol, Cl 77288/Chromium Oxide Greens, Silica, Sorbic Acid, Tin Oxide, Cl 77510/Ferric Ferrocyanide, Cl 42090 I Blue 1 Lake, Boron Nitride (N295316/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
My Voice
My Voice is a medium pink with warmer undertones and a sparkling finish.
- Opaque pigmentation
- Slightly drier, firmer feel but workable
- Applied fairly evenly, better with fingertip
- Long-wearing (8 hours with light fallout)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
These are likely to be very similar shades based on our duping algorithm.
- ColourPop Sweet Tea (LE, $6.00).
- YSL Paris #4 (LE, ).
- ColourPop On the Edge (PiP, $4.50).
- Huda Beauty Angelic (PiP, ).
- Dior Sugar Shade #4 (LE, ).
- ColourPop Silver Lake (LE, $6.00).
- Makeup Geek Champagne (LE, $9.99).
- NARS Orgasm (LE, $19.00).
- MAC Sweet Acting (P, $21.00).
- Tarte Frose (LE, $22.00).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Calcium Aluminum Borosilicate, Oryza Sativa Extract/Rice Extract, Cl 77742/Manganese Violet, Calcium Sodium Borosilicate, Cl 77891/Titanium Dioxide, Talc, Zinc Stearate, Mica, Tin Oxide, Cl 77491/Iron Oxides, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Silica, Cellulose (N295297/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Crushing It
Crushing It is a deep red-copper with subtle, warm undertones and a semi-matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly and wasn’t prone to sheering out
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Sydney Grace You Can (PiP, $5.25) is less shimmery, cooler (95% similar).
- Morphe Chestnut (PiP, ) is less shimmery (95% similar).
- Devinah Cosmetics Runa (P, $5.00) is less shimmery (95% similar).
- Urban Decay Ready or Not (LE, $19.00) is darker (95% similar).
- ColourPop Criss Cross (P, $4.50) is less shimmery (95% similar).
- Too Faced Cinna-moan (LE, $16.00) is less shimmery (95% similar).
- Persona Passionate (PiP, ) is less shimmery (95% similar).
- Smashbox Guava (P, $22.00) is less shimmery (95% similar).
- Urban Decay Sonic Boom (LE, $19.00) is darker, cooler (90% similar).
- Rare Beauty Nearly Neutral (P, $20.00) is lighter, cooler (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Cl 77742/Manganese Violet, Cl 77007/Ultramarines, Cl 77491/Iron Oxides, Mica, Silica, Talc, Cl 77499/Iron Oxides, Zinc Stearate, Caprylic/Capric Triglyceride, Cl 77891/Titanium Dioxide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Cellulose, Boron Nitride (N295386/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Brains and Braun
Brains and Braun is a medium, golden brown with strong, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly and wasn’t prone to sheering out
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Huda Beauty Toffee Brown #1 (PiP, ) is darker, warmer (95% similar).
- KKW Beauty Calabasas (PiP, ) is warmer (95% similar).
- ColourPop So Chiseled (LE, $4.50) is darker (95% similar).
- Huda Beauty Khaki Haze #9 (PiP, ) is lighter (95% similar).
- BH Cosmetics Carli Bybel Deluxe Edition #13 (LE, ) is warmer (95% similar).
- ColourPop Midnight Run (PiP, $4.50) is darker (95% similar).
- Pat McGrath Sunrose Amber (LE, $25.00) is darker (95% similar).
- Too Faced Feelin’ Nutty (LE, $16.00) is warmer (95% similar).
- Charlotte Tilbury Pillow Talk Date Eyes (Prime) (LE, ) is lighter (95% similar).
- Dose of Colors Sundown (PiP, ) is darker, warmer (95% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Talc, Cl 77492/Iron Oxides, Cl 77491/Iron Oxides, Cl 77499/Iron Oxides, Silica, Caprylic/Capric Triglyceride, Zinc Stearate, Cl 77742/Manganese Violet, Sodium Dehydroacetate, Cl 77891/Titanium Dioxide, Phenoxyethanol, Sorbic Acid, Cellulose, Boron Nitride (N295388/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Trademark This
Trademark This has a warm, peachy-orange base with duochrome shimmer that shifted from blue-to-green that gave it a subtle, metallic sheen.
- Opaque pigmentation
- Slightly drier, firmer feel but workable
- Applied fairly evenly, better with fingertip
- Long-wearing (8 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Urban Decay Protector (LE, $19.00) is more shimmery, lighter (95% similar).
- Becca Ocean Jasper (LE, ) is more shimmery (95% similar).
- Melt Cosmetics Hopeless Romantix (PiP, ) is more shimmery (95% similar).
- MAC Dewdrop (LE, $17.00) is more shimmery, lighter, cooler (90% similar).
- Milani Pink Sand (PiP, $5.99) is more shimmery, lighter, warmer (90% similar).
- Natasha Denona Botanic (192DC) (PiP, $29.00) is more shimmery (90% similar).
- Urban Decay Fireball (DC, $19.00) is more shimmery, lighter (90% similar).
- ColourPop The Twins (LE, $6.00) is more shimmery, darker (90% similar).
- Sephora Peach (PiP, ) is more shimmery, lighter (90% similar).
- Urban Decay Glazed (LE, $19.00) is warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Cl 77891/Titanium Dioxide, Calcium Aluminum Borosilicate, Caprylic/Capric Triglyceride, Mica, Cl 77491/Iron Oxides, Talc, Cl 77007/Ultramarines, Silica, Tin Oxide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Zinc Stearate, Cellulose (N297170/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
WeHo Warrior
WeHo Warrior is a light lavender with neutral-to-cool undertones and a frosted finish.
- Semi-sheer to medium pigmentation
- Drier, firmer feel that was stiff
- Applied fairly evenly, better with fingertip
- Long-wearing (7 hours)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- BH Cosmetics Foil Eyes #3 (PiP, ) is more shimmery, lighter (90% similar).
- Viseart Coy #11 (LE, ) is more shimmery, lighter (85% similar).
- Huda Beauty Lilac #3 (LE, ) is more shimmery, lighter, warmer (85% similar).
- Dior Pink Vibration #3 (LE, ) is less shimmery, lighter (85% similar).
- Bad Habit Essence (PiP, ) is more shimmery, warmer (85% similar).
- KVD Beauty Twinkle (DC, $21.00) is more shimmery, lighter (85% similar).
- MAC Sunphoria (Feminine Wiles) (LE, $20.00) is more shimmery, lighter, warmer (80% similar).
- Pat McGrath Lunar Lavender (LE, $25.00) is more shimmery, lighter, warmer (80% similar).
- Kaleidos Moonroof (PiP, ) is more shimmery, lighter, cooler (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Calcium Aluminum Borosilicate, Oryza Sativa Extract/Rice Extract, Cl 77891/Titanium Dioxide, Mica, Cl 77742/Manganese Violet, Zinc Stearate, Calcium Sodium Borosilicate, Silica, Talc, Tin Oxide, Cl 77491/Iron Oxides, Cl 77499/Iron Oxides, Cl 77510 / Ferric Ferrocyanide, Sodium Dehydroacetate, Cl 77007/Ultramarines, Phenoxyethanol, Sorbic Acid, Cellulose (N295296/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Super Suit Up
Super Suit Up is a medium blue with subtle, cool undertones and a frosted sheen.
- Opaque pigmentation
- Dry, stiff feel, hard to pick up evenly
- Applied unevenly
- Shorter-wearing (7 hours )
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Urban Decay Double Dip (LE, $19.00) is more shimmery, lighter, warmer (95% similar).
- Sydney Grace Ride the Wave (DC, $8.00) is more shimmery, lighter, cooler (90% similar).
- Lethal Cosmetics Venom (P, $6.00) is more shimmery, lighter (85% similar).
- Pat McGrath Blitz Aquamarine (LE, $25.00) is more shimmery, lighter, warmer (90% similar).
- Sydney Grace Joyful Day (P, $6.00) is more shimmery, lighter, warmer (85% similar).
- ColourPop Shaved Ice (LE, $4.50) is more shimmery, warmer (85% similar).
- ColourPop Catamaran (LE, $4.50) is more shimmery, warmer (85% similar).
- Clionadh Arctic Circle (P, $6.00) is more shimmery, lighter, warmer (85% similar).
- UOMA Beauty Nefertiti (LE, ) is more shimmery, lighter, warmer (85% similar).
- JD Glow Bora Bora (P, $7.50) is more shimmery, lighter, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Cl 77891/Titanium Dioxide, Mica, Oryza Sativa Extract/Rice Extract, Calcium Aluminum Borosilicate, Aluminum Hydroxide, Zinc Stearate, Cl 42090 I Blue 1 Lake, Cl 77510/Ferric Ferrocyanide, Alumina, Sodium Dehydroacetate, Cl 77288/Chromium Oxide Greens, Phenoxyethanol, Cl 19140/Yellow 5 Lake, Tin Oxide, Sorbic Acid, Silica, Cellulose, Talc (N295295/1)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
